“I’m sure if we did wayback sleuthing we’d find lots of conference presentations in a range of professions and pursuits on how “blogging” isn’t a good use of time because of pageviews, or clicks, or SEO, or engagement, etc. Pay no attention to the man behind the podium. Just share what’s of importance to you. And don’t look at pageviews. Don’t seek claps. Don’t chase reposts. Don’t covet trackbacks. Seek the unique pleasure of having shared something you feel is worth sharing. And the conversations that sort of writing (that sort of blogging) encourages. And yes, it can take time. Good things generally do.

And don’t concern yourself with whether or not you “write.” Don’t leave writing to writers. Don’t delegate your area of interest and knowledge to people with stronger rhetorical resources. You’ll find your voice as you make your way. There is, however, one thing to learn from writers that non-writers don’t always understand. Most writers don’t write to express what they think. They write to figure out what they think. Writing is a process of discovery. Blogging is an essential tool toward meditating over an extended period of time on a subject you consider to be important.”

— Marc Weidenbaum (via)