Promotional Palladino


From Container List, the blog of the School of Visual Arts Archives and Milton Glaser Design Study Center and Archives, a story about designer Tony Palladino’s attempt at bringing in new business:

“In 1971, Tony Palladino sent out this note to a selected but wide group of media contacts to solicit work. He printed the note in color and ripped each one by hand. The tactic worked! He successfully got work as a result of the mailing, and doesn’t recall a negative backlash.

Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.”

Definitely not something that would fly today, although the promo card he cooked up 10 years earlier undoubtably would.