“I remember when I was a kid, watching the Johnny Carson show – having a good time, laughing with Johnny. And he’s telling a joke to Ed McMahon about broads. I’m laughing until all of a sudden it occurs to me that I’m that thing he’s calling a broad. The joke’s on me. Most people internalize this kind of humiliation throughout their lives and it works to determine their notions of self-esteem and their productive capacities. But, if you start viewing these moments critically, you can begin to alter these conditions, you can begin to create a different kind of spectator: one who might be intent on beginning to represent himself or herself rather than always being represented.”
— Barbara Kruger