“As we know, clichés become clichés because they do what they do extremely well. Then someone comes along and does something similar. And, of course, it works well again and again and again. And voilà! A cliché! Clichés deserve study. There’s something there working very well. If you understand what it is, then it may be possible to take the cliché and turn or refresh it in some way, express it in new terms. I’m not terribly disturbed by seeing things pop up again and again, as long as they are not boring and something is being added or changed in a significant way.”
— Saul Bass