Susan Seidelman on advertising

“The job mostly involved sweeping the set in between takes and bringing people coffee. But I got to listen in as a group of advertising execs sat around a bank of video monitors critiquing the shot being filmed over and over and over. It was a close-up of a baseball player’s feet stepping out of a limo wearing Converse All Stars. The execs drove the director nuts with their notes. One said the shoelaces should hang more to the right. Another said more to the left. A third said the laces should be tucked inside the shoe. Too many cooks, too many options. It seemed like a very frustrating job that put me off ever wanting to direct a TV commercial.”

— Susan Seidelman (via)