Lorraine Wild on authenticity

“Perhaps it seems dumb to say this, but I’m beginning to think that the best way to salvage graphic design in the face of the juggernaut of technology and the demands of the market is to nurture authentic individual voices in graphic design, and to recognize that individuality manifests itself in form made independently of conceptual analysis or the market.”

— Lorraine Wild, The Macramé of Resistance (1998)