Akiko Stehrenberger on designs being rejected:
“It happens more than it doesn’t in my line of work. Within the first couple years of when I started, I had to build a really thick skin and learn not to take things personally. More than likely decisions are made to tick marketing boxes over what one may feel is the best piece of art.
For the most part, I always have multiple ideas for one project and they get whittled down to just one. I’ll definitely stick to my guns if I feel strongly about a piece if through the revision process it’s losing its core concept or legibility. However, all in all, I don’t get caught up too much in rejection. I work on so many projects all the time and there is always an opportunity to take rejected ideas and somehow let them inspire future work.”