“You make posters and I make films. You do not interfere with my films, so why would I interfere with your posters?”
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“It’s not all the same to me who makes a poster. One person wins my trust – if he made the poster I try to get a ticket. Others I do not trust – I don’t care what suits them. In that sense the author of the poster becomes a co-author of the film and stands behind it.”
— Krzysztof Kieślowski