James Victore on posters

“My job for designing for The Shakespeare Project, or any client for that matter, is to see simplicity in complexity. In plays like Twelfth Night or The Winter’s Tale there is a modicum of mistaken identities, cross-dressing, people turned to stone, abandoned babies, abandoned morals and a few man-eating bears. In the translation to ink on paper, these ideas go through a process not unlike sausage making. The end result (hopefully) is a seductive, quirky and memorable image chock full (hopefully) of layered readings, illogical ideas and bad typography. All in black-and-white, no less.”

— James Victore