Jacqueline Casey on incorporating the ‘Swiss style’ into her work:
“For me, it was a nice combination of two cultures: the American interest in visual metaphor on one side and on the other side, Swiss planning, fastidiousness, control over the concept and technical execution. No more Russian roulette, where the designer throws elements on a two-dimensional surface and pushes them around in hopes that all will turn out right in the end … It is important to have a process in which logic determines where things are placed.”
— (via)