“Franco Berardi, in his book After the Future, ties the defeat of labor movements in the 1980s to rise of the idea that we should all be entrepreneurs. In the past, he notes, economic risk was the business of the capitalist, the investor. Today though, ‘we are all capitalist’ … and therefore, we all have to take risks. … The essential idea is that we should all consider life as an economic venture, as a race where there are winners and losers…
In a situation where every waking moment has become pertinent to our making a living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on ‘nothing.’ It provides no return on investment; it is simply too expensive.”
— Jenny Odell, How To Do Nothing