Jan Tschichold on books

“I have always found that the object of true book culture is the normal book for everyman, for scholars and libraries. Of course I have a few selected costly editions among my books: however I take them out rarely and think ‘next Sunday, when the others have gone to church’ – and then I find something better to do.

I can be proud of the millions of Penguin books for the typography of which I was responsible. Next to them the few luxurious books I have made play no role. We need no grandiose books to reach people, rather well-made normal books.”

— Jan Tschichold