Milton Glaser on marketing

“Marketing always looks backwards. It always looks at what has already happened, that is already known, that you can already quantify. And for us, the people who are, I guess the people in art and design and so on, want to use that information to take it and move it and continue the energy and beneficial qualities of changing form. So, you really have to face the essential resistance of most of the commercial world to what you want to do.”

— Milton Glaser