“When I was a junior at Kent State and was just sort of flailing around, I found Bob Gill’s book Forget All the Rules You Ever Learned About Graphic Design: Including the Ones in This Book. I remember thinking, ‘Yes! This I can totally get behind.’ There was just something objective about his approach and here I was drowning in a sea of subjectivity. I found his book incredibly liberating and it really changed the way I was thinking about and making work.
I think that those ideas and that way of thinking have so much traction now and are so accepted that you almost want to rebel against it all. When there’s too much objectivity, you want there to be more subjectivity.”
— Paul Sahre (via Please Make This Look Nice)