Lorraine Wild on the computer

“When designers first began to notice that the use of the computer demanded that they now had to resume responsibility for details of production, there was immediate consternation that the trade-off for increased aesthetic control, and the constantly disappointed promise of increased productivity, had been to remire the designer in a practically premodern model of work – the sweat-shop. Of course, the flipside of that model was the premodern publishing operation, where editing, designing, printing and distribution could be collapsed into a simpler, less capital-intensive operation, full of potential. But merely mastering the technology seemed to overshadow the ability to pause and notice where the work could go.”

— Lorraine Wild (via)