Zuzana Licko on tradition

“I learned as I went along because my training is in graphic design. I know I’ll get slapped for that because there are people out there who will say, ‘these people are actually proud of the fact that they’re not trained as type designers,’ and I always find that a little bit offensive. I feel that our work comes out of craft more than anything else and after all that’s what type design is all about. When people talk about our not coming out of the tradition, they’re talking about their tradition and not realizing that something new is going on here that requires its own set of standards.”

— Zuzana Licko (via Communication Arts, 1992)