Bob Gill on typography

“So much of the discussion about type is academic to the contemporary designer…the discussion of whether Baskerville is inferior or superior to Caslon, or whether Broadway can ever be used again because it’s kind of old fashioned. As soon as you make such a statement, some other designer with imagination will use Broadway excitingly. Tools in other fields can become obsolete and their relative merits can be subject to discussion, but this hasn’t ever happened and isn’t true in typography.

Typography essentially is the creation of an image which will stop someone. That image can be old fashioned when all are contemporary – or contemporary when all are old fashioned. This is a very basic thing.”

— Bob Gill (Type Talks, 1959)