“Some ideas come quickly, even before you begin. Some take time. The basis of my evaluation has nothing to do with anyone else’s perception. People tell you a job is terrific, you know it’s lousy. Or they think it’s lousy, and you don’t…you can’t use external judgement for determining your own quality. I’m fairly tough-minded…I have no illusions…I can’t get nervous anymore about jobs…”
“In the applied arts so much is derivative. It is often difficult to establish where a single idea came from. If all work were truly innovative, it would be incomprehensible. It’s the nature of this business to communicate…information depends on the cliché to develop familiarity, coherence.”
— Milton Glaser (excerpts via U&lc, 1976)