“‘The Movie Loft’ was very popular, airing top-rated movies at 8:00 P.M. six nights a week. All the on-air and print promotion was done at the station. At the time TV38 took a unique approach in print for TV Guide ads, promoting each movie like a mini poster. For Premiere events, we would make the on-air and print complement each other.”
— Joel Markus, Fifty Years of TV Graphics