“The plurality or graphic designers are narrow-minded, consecrated to their own profession. Most have no knowledge of, or interest in, modern music, modern architecture, or country planning for a more humanized environment. I think our task and our will should be to inform, more than to imprint too much of our own interests or those of clients. The client is profit-oriented, not culture-oriented.”
— Josef Müller-Brockmann (via U&lc)