“He assigned me the task of selecting a different typeface for every headline in Vogue. I plunged into old typebooks and into the advanced graphic publications from Europe. By the time you looked through five issues of Vogue, you had 100 typefaces to work from. I used to hate type. It scared me, but this process of searching for headlines made me see what makes one page look good, why the same typeface, specified elsewhere by another person, looks poor.”
— Cipe Pineles (via U&lc)