Saul Bass on design basics

“I think all of us, younger or older, need to get back to basics. We are not free artists. We are more akin to performers interpreting a script. We all need to remember, or perhaps learn, that substance is more significant than style. And that being different for its own sake more often than not gets in the way of communication rather than contributing to it. […] Sometimes we design for our peers and not to solve communications problems.”

— Saul Bass (1991)