Fletcher/Forbes/Gill on standards

“The vast majority of advertisements, posters, television commercials, booklets and other printed matter clutter our environment and insult our intelligence. And besides, they are so monumentally boring.

There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is first to entertain oneself.”

— Fletcher/Forbes/Gill