Margo Chase on Dracula

“This project was our first foray into the movie advertising world, and it was a grueling experience. We designed the logo first and presented at least 50 ideas before the final was chosen. We had a similar experience with the actual teaser campaign design. The final gargoyle image was among the first designs we presented, but it wasn’t until dozens of other ideas were explored and presented in tight comp form that the gargoyle was decided on.”

— Margo Chase on designing the posters for Bram Stoker’s Dracula (1992)