Lou Dorfsman on design philosophy

“The philosophical questions on design, that stuff embarrasses me. TV, you know, moves fast. The folks I work for—and those who work for me—don’t often have the time to theorize. If they see something they don’t like, I have to make a snap judgement whether they are reacting to content, which is outside my control for the most part, or the appearance, and what I can do to address their concern. I have to reassure them that what we’re putting in print and what we put on-air will be harmonious. The bigger questions. philosophy, pure design…I just try to make it look great.”

— Lou Dorfsman