Archie Boston on problem solving

“Use your intuition, trust in yourself, and then try to reflect on ‘How do I solve this problem?’ rather than, ‘Well, I’m going to do it to make money.’ Your best work may not be winning awards or selling a brand that can increase your client’s share of a target market. It could mean designing responsibility by taking into consideration the impact your design may have on the environment, humanity, your lifestyle or values.”

— Archie Boston (via)