Thilo von Debschitz on Joe Caroff

“But Joe does not feel bad for not being chronicled. He saw himself as a service person, as a problem-solver for his clients. Almost none of his work was signed. [Unlike] Saul Bass or Paul Rand—which he admired—Joe did not invest a lot into self-promotion. Therefore, his name did not become famous, therefore he has been mostly unknown for people like you and me.”

The Daily Heller remembers Joe Caroff