William Golden on design

“…much of the confusion that is generated in a discussion of the role of the advertising designer stems from the fact that Business regards him simply as a tool of communication, while the designer feels he has something to say in his own right
…there may be some cause for concern about the chaos the designer is bringing to the visual environment of advertising—we tend to do this each time we leave our work for the lecture platform or typewriter
…I happen to believe this visual environment improves each time the designer produces a good design—and in no other way.”

— William Golden