“Our work is basically about persuasion, and convincing people to do things. That’s a very dangerous role in the human culture. Particularly if you’re convincing them to do things that are harmful to them. So, one of the things that is essential, I think, to talk about and to understand in the role of design and culture, is that there has to be some responsibility. It’s basically ‘do no harm.’ That the Hippocratic Oath is equally useful applied to designers as it is to doctors. Why should a designer have any more leeway than a doctor has?”
— Milton Glaser (via)