David Pelham on marketing

“The art department became the whipping boys, because if a book didn’t sell, if the editor had made a mistake, if the marketing people hadn’t pulled their finger out, if they had pulled it out in the wrong direction, they could always say, ‘Sorry, it was the cover, it was never the book, it was never anything else.’ So you got lots of flack in spite of the fact that they had all in a democratic way sat around a table and said, ‘Yes, we’ll go with that.’”

— David Pelham on Penguin books in the late 70s