James Victore on knowing

“I get off the phone with a client and I’m like, “Oh, I’m done. I know what I’m doing.” I just gotta do it. And I try not to question it. I try not to say, “Oh, let’s do a little survey in this direction.” No, no…Do that first thing that came up. Yeah, I can come up with a million frickin’ other ideas…and that’s a waste of time. Just do that thing.”

— James Victore