“As a designing creative, one of the headiest and bloodiest battlegrounds is Hollywood. Competition is savagely fierce. Firms come and go, and are remade in what seems like half year installments and burn-outs. Intense, tough, sharply critical and perpetually 11th hour – everything up to the trip-wire of the last moment deadline.
Motion picture posters, one sheets, are creative exercises around the distinctly contractual. Typographic point sizes, the scale of actor’s imagery, their credits, the proverbial credit block, these are all controlled by actors, filmmakers, studios and the legal deal-making in every detail.”
— Tim Girvin