Michael Bierut on good work

“Massimo [Vignelli] used to say this specifically, that ‘Good work leads to good work and bad work leads to bad work.’ So a lot of times people will say, ‘Do this crummy thing and I’ll promise you a good thing down the road.’ And it just never works that way. If you get a reputation for doing crummy things, people will say hey, I’ve got another crummy thing for you to do.”

— Michael Bierut (via)