Wiktor Sadowski on Henryk Tomaszewski

“He would repeat to us a quote from Picasso, who said that if you come up with twenty ideas, you should give them up. The next one that comes to you—the twenty-first—that’s the one that is new.”

— Wiktor Sadowski on his teacher, Henryk Tomaszewski

David King on form and content

“I’m less into form than content. I’ve never been interested in typography for its own sake since I see it simply as a vehicle for visual communication.”

— David King

Milton Glaser on design basics

“Many basic skills are simply never learned anymore. This sounds like the old guard revisited, but it’s the truth because the interest is so focused on conceptual things, the kids are not interested in developing their muscle system. […] Now what happens, if you haven’t got the muscle systems and the skills, the understanding of the formal values in a traditional way, you’re limited to one kind of work. You depend on other people’s hands and other people’s abilities to essentially articulate your conception. And what that also means is, stylistically, you have a whole generation of people doing the same thing, clipping from the same sources, combining the same photographs, using the same photographers and the same renderers. So there’s a universality of style because all these people can’t do anything with their hands. Literally, they cannot. It stunts the possibility of creative growth because you only think in terms or what you physically can do. And if you can’t do anything, you can only operate out of a circle that’s that big.

The whole thing has to do with building a foundation to support certain expressive content later. If you haven’t got that kind of base, you can never really move. You have to accept the tyranny of the situation and become a victim of it. When your one thing is phased out, you’re finished.”

— Milton Glaser

Allowables by Nikki Giovanni


“I killed a spider
Not a murderous brown recluse
Nor even a black widow
And if the truth were told thisWas only a small
Sort of papery spider
Who should have run
When I picked up the book
But she didn’t
And she scared me
And I smashed her

I don’t think
I’m allowed

To kill something

Because I am


— Nikki Giovanni

April Greiman on sharing

“I’d like to see a ‘we’ focus instead of an ‘I’ focus. Currently, every designer has to have their own laser printer, and their sixteen computers […], and their this and their that. It’s so much ego and it’s such a waste. I’d like to see people sharing resources. I’m finding younger people have more affinity to the idea. In their schooling they have access to the new tools that are metaphors for networking, linking up, collectiveness, connectedness and wholistic thinking. At school, these kids get used to using computers. Then they get out and can’t afford them. I’d like to see us associating more – sharing space, sharing time and sharing spirit. Sort of an upscale communism.”

— April Greiman on what would make design better

Oscar Wilde on art

“The public has always, and in every age, been badly brought up. They are continually asking Art to be popular, to please their want of taste, to flatter their absurd vanity, to tell them what they have been told before, to show them what they ought to be tired of seeing, to amuse them when they feel heavy after eating too much, and to distract their thoughts when they are wearied of their own stupidity. Now Art should never try to be popular. The public should try to make itself artistic.”

— Oscar Wilde, The Soul of Man Under Socialism

Toni Morrison on life

“It’s not possible to constantly hold onto crisis. You have to have the love and you have to have the magic. That’s also life.”

— Toni Morrison

Margo Chase on Dracula

“This project was our first foray into the movie advertising world, and it was a grueling experience. We designed the logo first and presented at least 50 ideas before the final was chosen. We had a similar experience with the actual teaser campaign design. The final gargoyle image was among the first designs we presented, but it wasn’t until dozens of other ideas were explored and presented in tight comp form that the gargoyle was decided on.”

— Margo Chase on designing the posters for Bram Stoker’s Dracula (1992)

Mary Oliver: Don’t Hesitate

“If you suddenly and unexpectedly feel joy, don’t hesitate. Give in to it. There are plenty of lives and whole towns destroyed or about to be. We are not wise, and not very often kind. And much can never be redeemed. Still life has some possibility left. Perhaps this is its way of fighting back, that sometimes something happened better than all the riches or power in the world. It could be anything, but very likely you notice it in the instant when love begins. Anyway, that’s often the case. Anyway, whatever it is, don’t be afraid of its plenty. Joy is not made to be a crumb.”

— Mary Oliver

Wiktor Sadowski on clients

“Here in Europe there is a theater, an artist and nothing in-between. In the United States, clients exercise more control over my finished illustration. An art director will always want to see sketches, and many decisions are based on what they perceive to be the desires of management.”

— Wiktor Sadowski