April Greiman’s studio in 1994

“April Greiman, like many designers, drastically changed her billing practices about five years ago when she realized her staff was ‘doing our own typesetting, retouching, image-making and our own output, and still billing out at the same rate.’ Greiman quickly concluded that she was saving the client money, ‘but putting ourselves out of business. So I came up with a whole new language for our billing forms and job sheets, and we broke out the tasks and started to do O.K. financially again,’ she explains.

Greiman experienced little client resistance to her new billing procedures when she pointed out the high cost of computer equipment and explained that her designers were often actually typing copy and retouching images.”

— (excerpt via HOW Magazine, Nov-Dec, 1994)