“I know that almost everybody hated those ads. They broke all the rules of what a campaign should do, because they only told one thing — they didn’t provide the normal stew, with potatoes, meat, and carrots. My ads were so reductive, they became metaphors. The trick, of course, with that approach was how do you get the essence of the film and yet present it in a sufficiently provocative way to excite the audience to go to the film?”
— Saul Bass on The Man with the Golden Arm