“Though American film producers might learn a lesson from the Czechoslovaks in the matter of how to make a film poster, it is improbable that they will, for they tend to be slow learners, quite content with their generally inferior posters. American film posters are often not posters at all but merely embellished verbiage: ‘Raw terror flames lustful passions and etc.’ And the embellishers have dutifully illuminated the cliche phrases with cliche graphics.”
— The opening to a profile on Czechoslovak Cinema Posters from the summer of ‘69 issue of Communication Arts